Lights, Camera, Sustainability: How Cable TV Networks Are Going Green

Silhouette of a Cameraman and Video Camera at live broadcast news event
Apr
22
2024

In honor of Earth Day, we’re checking in on the different ways cable TV networks are taking steps toward a greener future.

Why it matters: The way studios produce entertainment has a real environmental impact, but cable networks are taking a stand. By using less energy and reducing waste, they’re helping conserve resources and fight climate change.

Here are three ways cable networks are going green, not just with the shows they produce, but also behind the scenes.

1. Aiming for Zero Emissions

Cable networks are setting ambitious goals for the future. Many have pledged to become carbon neutral, meaning they’ll remove as much carbon dioxide from the environment as they create.

  • Disney: Set a clear target of achieving carbon neutrality by 2030. This ambitious goal involves investing in energy efficiency and low-carbon fuel innovation, and powering operations with clean electricity.
  • Paramount: While finalizing company-wide goals, it introduced Peak Sustainability, a comprehensive climate action strategy for Paramount UK. This plan outlines seven key pledges to minimize their environmental footprint.
  • NBCUniversal: Made a firm commitment to become carbon neutral by 2035. They’re focusing on reducing emissions across all their global operations.

2. Working Together for a Greener Future

Cable networks aren’t going at it alone. Big names in the industry are joining forces to share ideas, develop best practices, and create innovative solutions for sustainable production.

  • Sustainable Production Alliance: Leading networks like Disney, NBCUniversal, and Paramount are members of this industry hub that shares knowledge, sets green production standards, and advocates for eco-friendly practices across film, TV, and streaming.
  • The Green Production Guide: Developed by the Alliance and other industry experts, this comprehensive toolkit equips TV networks and production studios with the knowledge and tools they need to reduce the environmental impact of their productions.

3. Beyond the Studio: Eco-Friendly Offices

Sustainability isn’t just for sets! Cable networks are also making their workplaces greener.

  • Energy-Efficient Buildings: Many networks are constructing or renovating offices to meet green building standards like LEED or BREEAM, which ensure efficient use of energy and resources.
  • Plug-in Power: Parking garages are being outfitted with electric car charging stations.
  • Breathing Easy: Some offices incorporate living walls or rooftop gardens. These green spaces naturally filter air and even help regulate building temperatures.

Cable TV networks are proving that entertainment can be eco-conscious. By setting ambitious goals, working together, and implementing sustainable practices across the board, they’re paving the way for a greener future on and off screen.

To learn how internet providers are being more energy efficient, click here.