Hispanic Heritage Month 2024 is underway! As we celebrate, cable networks are spotlighting Hispanic and Latino culture, contributions, and stories through special programming and initiatives.
Why it matters: Nearly 20% of the U.S. population identifies as Hispanic or Latino, making their representation in media crucial to reflecting their cultural, social, and economic contributions.
Let’s explore how cable networks are marking Hispanic Heritage Month 2024 through impactful storytelling.
Comcast NBCUniversal & Telemundo: “Celebrating All That We Are” Campaign
For the fourth year running, the “Celebrating All That We Are” (Celebrando Todo Lo Que Somos) month-long celebration honors the diverse identities of the Hispanic and Latino communities.
Telemundo Programming: Experience a vibrant lineup of programming that amplifies Latino voices.
- Digital content like “Como se Dice” and social extensions of “La Mesa Caliente” and “Al Rojo Vivo” explore the Hispanic experience.
- Telemundo Deportes profiles Hispanic American athletes and airs commemorative games.
- Catch celebrity appearances, including stars from Telemundo’s new primetime series “Sed de Venganza” and messages from allies like Lupita Nyong’o.
NBCUniversal Programming: Enjoy programming that highlights the culture and contributions of Hispanic and Latino communities.
- NBC News and MSNBC spotlight Hispanic Heritage stories, featuring segments with actress Eva Longoria and ballerina Evelyn Cisneros-Legate.
- NBC Sports airs a special golf programming lineup, including a documentary on Puerto Rican golf legend Chi Chi Rodriguez.
- Peacock spotlights its Telemundo hub with hit series and new programming.
Of note: For this year’s Hispanic Heritage Month, Xfinity announced a curated collection of bilingual and bicultural movies, TV shows, and more on X1, Stream, Flex, and Xumo Stream Box.
Warner Bros. Discovery: “Hispanic Soy” Event
“Hispanic Soy” celebrates Hispanic Heritage Month with original programming across Discovery en Español, Discovery Familia, and Hogar de HGTV.
- New seasons of hit shows like “Desafío X 2 México” and “Supervivencia al desnudo: Latinoamérica” premieres on Discovery en Español.
- Five special programming blocks will take over Discovery Familia on Sundays, including the premiere of the documentary series, “Kilos mortales México, Juntos en acción” (renovations with Carlos Ponce).
- Hogar de HGTV will spotlight popular series like “Los Hermanos Rausch” and “Hogar Star.”
ESPN: “Somos” Special Content
This Hispanic Heritage Month, ESPN highlights the contributions of Latinos in sports through a series of original content under the theme “Somos” (We Are).
- The television premiere of “Las Amazonas de Yaxunah” on ESPN2 and ESPN Deportes showcases a remarkable Mayan women’s softball team from Mexico.
- ESPN and ESPN Deportes feature a series of stories and interviews to highlight the past, present, and future of Latin athletes.
- The inaugural “Mi Deseo: Un Especial de SC Reportajes” special premieres on ESPN Deportes to celebrate 16 years of ESPN and Make-A-Wish partnering to fulfill the dreams of children with critical illnesses.
Television is at its best when it represents all of us—telling stories with nuanced perspectives, shedding insight into other cultures, and empowering us to think differently.
Click here to learn more about Beyond’s mission to promote diversity on TV.
